In the summer of 2018, we took on a big issue: the (fast) fashion industry. With 2625 people across the globe, we didn't buy any new clothes for three months. And now we're back! Join us for the biggest crowd act to date and buy no new clothes during the summer/winter season of 2019 together with 9,999 other people!
The fashion industry has an enormous negative environment and social impact around the world. Did you know that it takes 2,700 liters of water to make your cotton t-shirt? And that fashion is one of the most polluting industries in the world? It produces more greenhouse gases than international shipping and aviation combined. Time for action! Or better yet: inaction. We’re taking a stance and pledge to not buy any new clothes for three months! So, get creative - dig up your old shirt, trade your outfit in the CollAction #sharechain, or get your favourite pair of jeans repaired, because slow is the new black!